So I want to apply to a Phd in Communication. However, both my undergraduate and masters degrees are in Asian Studies. I do have some research experience and several conference papers, but they are all totally not related to the field of Communication. Recommendation letters that I am going to have will reflect my ability to conduct research, but the evidence of that will be related to asian studies only. On the other hand I have plenty of work experience in the industry (journalism and PR), which actually made me interested in this field. GPA is high, GRE score is very high, statement of purpose is good because I am really passionate about communications. But I think my background might be a big problem.

Given all that, do I have any chance of getting admitted with background like this and zero research experience in that particular area I apply to?

Yes, you will be surprised by the number of people who do reserach in different fields. Just highlight your passion and work ethic and you will fine. You are there to learn anyway, you just got to learn a bit more than others.

It also sounds like you have real world experience which always helps and good academic grades always help an application. Think about the skills/experience/knowledge you do have instead of what you don't.

Goodluck!

You can get accepted. I did, but stepping into a new specialism is HARD. I wish I'd stayed close to what I'd known.

My BA is in early childhood education. My first MA is in Special Needs, I have an MBA in educational management and my PhD is in Sociology!

If I did it, then you can, too!
It is not going to be easy though