I'm having a hard time deciding on the best research strategy to analyse interview data. I'm conducting 20 face to face, one on one, open ended semi structured interviews (gauging public opinion). And I'll be honest, I'm used to quantitative methods, and of course I need to decide on the best method for analysing my data. I'm struggling. I thought grounded theory...then thematic analysis. I just can't decide which is right. Anyone undertaken similar research and can offer advice?

Thanks.

*Bump!* Can anyone help Beanio?

Lay your hand on the two underlisted books and I'm sure you'll be fine. I did and was atop my data.

1) Saldana, J. (2009) The Coding Manual for Qualitative Researchers. Sage.
2) Silverman, D. (2006) Interpreting Qualitative Data: Methods for Analyzing Talk, Text and Interaction. Sage.

The first focuses exclusively on data coding and the other mainly on data interpretation.

Wishing you the very best wishes!

Pat.