hi everyone ! i am very new here and i am also just starting my PHD this December. .

I relay like the idea of a reading group . i think it interesting very valuable to exchange thoughts on a paper with a group of people it is a great learning experience . sometimes the topic could be boring to some people but the idea is to criticize the paper with other bright thinkers .

as some one above have mentioned a very interesting way to lead the discussion if the topic was agreed to be boring.. bad writing, unconvincing results, uninteresting research questions, and what makes for a good/interesting paper?... thank you for your valuable contribution .

how could i find a a reading group or maybe lead one ? i would appreciate your tips .

Hi Dona ,

I am also in my first year of my PHd and i will have my first meeting next Monday . I am also writing my thesis in marketing and communication. as i am also just about to start like you, my topic is quit general .the topic you have chosen is interesting but it is still general . My advise to you is to read publications done on the same era of research . This will help you have a focused discussion with your professor on the impact of TV Advertising on consumer buying behavior.