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Wednesday, 3 October 2018 at 2:50pm
Tuesday, 27 November 2018 at 1:10pm
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Thread: Research method combing descriptive and causal design?

16-Oct-18, 14:54
edited about 13 seconds later
by bermosa
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posted about 2 years ago
Hi everyone,

There are exploratory, descriptive and causal research designs. I'm doing a pre-study (in-depth interviews) and an online survey. In the interviews and the survey there is a descriptive part but also an experiment. Participants are shown a picture and they have to evaluate different characteristics of that person.
Can I say that I am using a mixed-method design, combining descriptive and causal research? Or is there a different definition/method?

Thank you for any help :-)

Thread: Master Thesis: why do people follow influencers? Help

03-Oct-18, 14:57
by bermosa
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posted about 2 years ago
Hi everyone,

I am currently writing my Master thesis about Influencer Marketing, more precisely: what makes people follow influencers on Instagram?.
Therefore, I am looking at different characteristics of an Influencer: trustworthiness, expertise, attractiveness, authenticity but also the perceived popularity (number of followers...), the content they share and how this impacts the consumers attitude and motivation to follow.
I am a little bit stuck with my literature review as I can't find any research to: motivation to follow. Does anyone have an idea what kind of topics or research I could include here?
I would appreciate any help, thank you!
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