Hello! I am new here! I am Dona and I am doing PhD in Marketing (first year). Recently, I have been looking for a topic in which I am going to work as my PhD dissertation. i have a meeting with my supervisor this Saturday, and until then I have to come up with something. I have to propose a topic as something I am interesting in. I want to ask you guys, whoever is involved in business/marketing studies, what do you think about this topic "The impact of TV Advertising on consumer buying behavior". I also want to focus my study in retail industry. What do you think? Answer highly appreciated!

Thank you!