Hi guys, I am currently writing my MSc marketing dissertation, and I am completing it by using only secondary research as my research problem/dissertation title does not need primary research.
I was wondering, for the analysis & results section of the dissertation; how do I analyse secondary data? As this section of the dissertation seems primary focussed at analysing primary research (which I do not have)
any help will be much appreciate, thanks.
Do you have the data? If you do, what did you say in your project plan?
If you don't have data, what data are you expecting and how does this fit with your research question?
what have other people in your field done?
options include: meta-analysis, narrative analysis, realist, or a multitude of other approaches.
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