Hoping that everyone's keeping well. I just wondered if anyone could recommend a particular text book that looks at designing online surveys and questionnaires? More focusing upon what questions to ask and how to phrase them... Any help appreciated!
There is a chapter in the end of Rust and Golombok that tells you how to contruct a questionnaire - its probably viewable on googlebooks. Wal will probably have more.
The two texts that you could use are:
1 Oppenheim, A.n. 1992 Questionaire design, interviewing and attitude measurement. London: Pinter. ISBN 1-85567-044-5. This provides the most comprehensive account of data colectons and anaysis processes that will see you well into the text below.
2 Hewson, C., Yule,P., Laurent, D. and Vogel, C. 2003. Internet research methods. London: Sage. ISBN 0-7619-5920-3. You should find answers to your question in chapter 5 ~ How to design and implement an internet survey.
Best wishes vernontrafford (up)
Actually hoping to go out and do surveys amongst SMEs in the next two months, so this is applicable to my own research. Fair play for asking it.
Also, in terms of methodologies and justification, here's a good book, that while aimed at education, covers other areas too.
Cohen, L., L. Manion, and K. Morrison, Research Methods in Education. 2000, London: Routledge.
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