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Hi,

I'm nearly done with my master studies (M.Sc.) in Marketing and I already have a research topic in mind. However, I'm not quite sure whether my research is too general or not and thus I'm afraid that my proposal will be rejected.
Hence I would like to conduct a qualitative study through which I can examine the role that external environmental factors have on companies overall marketing strategy. Can somebody advice me on this issue, and do you think that this topic is too broad?

I'm stuck in the middle of nowhere, please help me!

Thank you in advance

Best,
ACM 1899