Dissertation in consumers' perception towards digital media utilization in event

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Hi guys, I need a favor for my dissertation. Can somebody please please please help me with this?
I'm a master student in international events management. Currently, I'm doing my dissertation with the topic: consumers' perception towards digital media utilization in Java Jazz Festival (JJF). JJF is a music festival that happen in Jakarta, Indonesia every once a year. My questions are:

1. Do you think should I focus on specific event like JJF or should I just make it as events in general?
2. My proposal is that I focus on JJF, and my tutor suggests me to use focus group as the research method (for participants that have been to the JJF event), but I'm not really sure about this. I'm thinking if I make it as events in general, I will use online survey as the method.
What do you think guys? I really need some advices to make this decisions. Thanks in advanced!

Yola.

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Hi Yolanda, sounds like interesteding research!

Can anyone offer any advice?

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