Questionnaire items to measure attitude

23-Nov-18, 16:05
edited about 29 seconds later
by ibomas
Avatar for ibomas
posted about 2 years ago

I would like to test if different characteristics of a person have an impact on the attitude towards this person of the participants. For the characteristics I will use different items (already existing scales) to measure them (factor analysis). Now my question is: how do I measure the attitude towards that person in the questionnaire. After people rate the person based on the characteristics (e.g. attractiveness measured with 5 items), do I just ask: What is your attitude towards that person (positive, neutral, negative)? Or is there a better way to do it.

For example:

Item1 --->
Item2 ---> Characteristic1 ------>
Item3 --->
Attitude towards that person
Item2---> Characteristic2 ------->


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