Hello everyone,

I am a Ph.D. student in Marketing. My research is mainly focused on behavior analysis of individual consumers in the context of digital marketing. As a part of my Ph.D. curriculum, I am required to take mandatory courses totaling 30 ECTS. Since my research involves digital marketing, I am very much interested to take a doctoral level course in the same. However, even after much search, I was unable to find any university offering digital marketing course at a doctoral level. Would any of you be knowing any university offering a course in digital/online marketing? Thanks in advance.

Best Regards

Hello,
I am a PhD student at Reykjavik University in Iceland. I would like to know if there are any universities providing short term PhD courses (5 or 6 ECTS) focussing on consumer behavior,quantitative/quantitative methods, marketing models etc. I am looking for universities in Europe, preferably from Scandinavia.

Best regards,
Vishnu

======= Date Modified 18 Jun 2011 04:35:08 =======
Hey Scottishkelpie!Thanks a bunch for the reply! I do have plans to explore the country. Hope I can squeeze that in during my programme :-) I bought guidebooks and have already circled in a couple of places.

Thanks a lot Chrisrolinski!!! I had a look at Icelandic!Looks tough!!! But the university has courses for beginners. I shall definitely try and learn the language :-)

======= Date Modified 17 Jun 2011 12:44:37 =======
Hello,

Maybe you can look into the following areas:

1) The role of regional trading blocks in strengthening a firm's competitiveness
2) How globalization may influence the standardization of international marketing strategies
3) The role of the Internet in assisting global firms in the development of a global distribution and market entry strategy
4) You can also consider topics on Destination marketing

All the best!!!!

======= Date Modified 17 Jun 2011 12:46:26 =======
Hello, I have been admitted to the PhD programme at Reykjavik University. Can anyone provide me with an insight into the university, Icelandic culture etc?Thank you

Dear Ady,

Thanks a bunch for the help. I have completed my masters and was working in the market research and intelligence department of an MNC. As for the proposal, I have already started preparing one in the area of Brand Management. But the issue which I face is with the formulation of an appropriate title and research questions. I have, from my own limited knowledge gave a title and wrote a few questions. But I have a feeling that it is incomplete and it requires an academic outlook. I shall try to get it done from various inputs. Once again, Thanks a lot for answering my queries.

Thanks and Regards,
Vishnu Menon

Dear Friends,

I have a profound interest to pursue a PhD in Marketing. However, I have missed all the deadlines for funded projects. At this point, I would rather apply for a self funded PhD than wait for another year. Can any of you guide me with the process?I mean, should I mail a professor at a University before preparing the Research Proposals? Or should I prepare on a topic of my interest?Can I mail a professor directly asking for guidance?

Thanks and Regards,