Signup date: 03 Oct 2018 at 2:50pm
Last login: 27 Nov 2018 at 1:10pm
Post count: 2
There are exploratory, descriptive and causal research designs. I'm doing a pre-study (in-depth interviews) and an online survey. In the interviews and the survey there is a descriptive part but also an experiment. Participants are shown a picture and they have to evaluate different characteristics of that person.
Can I say that I am using a mixed-method design, combining descriptive and causal research? Or is there a different definition/method?
Thank you for any help :-)
I am currently writing my Master thesis about Influencer Marketing, more precisely: what makes people follow influencers on Instagram?.
Therefore, I am looking at different characteristics of an Influencer: trustworthiness, expertise, attractiveness, authenticity but also the perceived popularity (number of followers...), the content they share and how this impacts the consumers attitude and motivation to follow.
I am a little bit stuck with my literature review as I can't find any research to: motivation to follow. Does anyone have an idea what kind of topics or research I could include here?
I would appreciate any help, thank you!
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